{"id":63,"date":"2018-04-20T11:55:35","date_gmt":"2018-04-20T11:55:35","guid":{"rendered":"http:\/\/codebele.com\/cms\/psgroup\/?post_type=blog&p=55"},"modified":"2024-09-30T13:52:07","modified_gmt":"2024-09-30T13:52:07","slug":"transforming-kolkata-one-electricity-box-time","status":"publish","type":"post","link":"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/","title":{"rendered":"Transforming Kolkata one electricity box at a time"},"content":{"rendered":"

For decades, CESC Limited\u2019s electricity box on Kolkata\u2019s street pavements<\/a> was more than a functional utilities box; it was a convenient place for advertisers to promote their services (\u2018PG wanted, \u2018Expert body massage, etc.) Finally, a counter-initiative, promising to aesthetically reclaim the electricity box, has begun.<\/p>\n

What was<\/strong>
\nFor decades, CESC Limited\u2019s electricity box on street pavements was more than a functional utilities box; it was a convenient place for advertisers to promote their services (\u2018PG wanted: Call so-and-so number\u2019 or \u2018Expert body massage: Satisfaction guaranteed\u2019).<\/p>\n

What is<\/strong>
\nFinally, a counter-initiative, promising to aesthetically reclaim the electricity box, has begun. Last September, Trisys, a Kolkata-based communications agency, embarked on a pan-Kolkata project to paint and theme these electricity boxes. \u201cWe launched our project on Lake Temple Road, where the first few boxes were dedicated to Satyajit Ray and Soumitra Chatterjee, celebrating the fact that they had lived on the road for more than a decade each. The response from passers-by was so encouraging that we took this idea pan-Kolkata,\u201d said a Trisys spokesperson.<\/p>\n

\"\"<\/p>\n

Widening footprint<\/strong>
\nThe movement widened its footprint across various Kolkata streets \u2013 Southend Park (where electricity box artworks celebrated residents like SD and RD Burman as well as Rupam Islam), Park Street (where artworks celebrated Surrendra and Jit Paul, Mother Teresa, Pam Crain, Louis Banks, Biddu, Flury\u2019s, SkyRoom as well as educationists like Father Bouche and Father Joris of St Xavier\u2019s) and Mirza Ghalib Street (where artworks celebrated the poet after whom the road was named).<\/p>\n

Second agency<\/strong>
\nEven as Trisys was widening its footprint with the objective of transforming pavement realities, it encountered a pleasant surprise: a second agency joined in. Abin Chaudhuri & Associates engaged a team of painters to provide electricity boxes a make-over in Hindustan Park, Pratapaditya Road and Woodburn Park, transforming street aesthetics.<\/p>\n

Visible impact<\/strong>
\nThe result is a visible transformation. \u201cFor one, companies have stopped pasting advertising handbills and posters on the electricity boxes,\u201d said Trisys. \u201cand two, these boxes have emerged as signposts indicating that \u2018Kolkata cares\u2019.<\/p>\n

Outlook<\/strong>
\nThis initiative, possibly the first such attempted across India, is likely to sustain. \u201cWe are putting our cash down to sustain this initiative across more city pockets, recreating the history of those neighborhoods and their residents. We believe that this will enhance the pride of Kolkatans<\/a> in their city,\u201d indicated Trisys.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

For decades, CESC Limited\u2019s electricity box on Kolkata\u2019s street pavements was more than a functional utilities box; it was a convenient place for advertisers to promote their services (\u2018PG wanted, \u2018Expert body massage, etc.) Finally, a counter-initiative, promising to aesthetically reclaim the electricity box, has begun. What was For decades, CESC Limited\u2019s electricity box on … Continue reading Transforming Kolkata one electricity box at a time<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":15,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-63","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-style"],"acf":[],"yoast_head":"\nTransforming Kolkata one electricity box at a time - psgroup<\/title>\n<meta name=\"description\" content=\"We are putting our cash down to sustain this initiative across more city pocket, recreating the history of those neighborhoods and residents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforming Kolkata one electricity box at a time - psgroup\" \/>\n<meta property=\"og:description\" content=\"We are putting our cash down to sustain this initiative across more city pocket, recreating the history of those neighborhoods and residents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/\" \/>\n<meta property=\"og:site_name\" content=\"psgroup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PSGroupRealty\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-20T11:55:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T13:52:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psgroup.in\/blog\/wp-content\/uploads\/2018\/05\/Electricity-boxes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ADMIN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ADMIN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/\",\"url\":\"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/\",\"name\":\"Transforming Kolkata one electricity box at a time - psgroup\",\"isPartOf\":{\"@id\":\"https:\/\/psgroup.in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/psgroup.in\/blog\/wp-content\/uploads\/2018\/05\/Electricity-boxes.jpg\",\"datePublished\":\"2018-04-20T11:55:35+00:00\",\"dateModified\":\"2024-09-30T13:52:07+00:00\",\"author\":{\"@id\":\"https:\/\/psgroup.in\/blog\/#\/schema\/person\/a379ec5c1a2fc86b4f2d9524e204e93a\"},\"description\":\"We are putting our cash down to sustain this initiative across more city pocket, recreating the history of those neighborhoods and residents.\",\"breadcrumb\":{\"@id\":\"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/#primaryimage\",\"url\":\"https:\/\/psgroup.in\/blog\/wp-content\/uploads\/2018\/05\/Electricity-boxes.jpg\",\"contentUrl\":\"https:\/\/psgroup.in\/blog\/wp-content\/uploads\/2018\/05\/Electricity-boxes.jpg\",\"width\":1600,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/psgroup.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transforming Kolkata one electricity box at a time\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/psgroup.in\/blog\/#website\",\"url\":\"https:\/\/psgroup.in\/blog\/\",\"name\":\"psgroup\",\"description\":\"real estate company in kolkata\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/psgroup.in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/psgroup.in\/blog\/#\/schema\/person\/a379ec5c1a2fc86b4f2d9524e204e93a\",\"name\":\"ADMIN\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/psgroup.in\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/117bde87e89dd67fcf0455d838405765?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/117bde87e89dd67fcf0455d838405765?s=96&d=mm&r=g\",\"caption\":\"ADMIN\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transforming Kolkata one electricity box at a time - psgroup","description":"We are putting our cash down to sustain this initiative across more city pocket, recreating the history of those neighborhoods and residents.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/","og_locale":"en_US","og_type":"article","og_title":"Transforming Kolkata one electricity box at a time - psgroup","og_description":"We are putting our cash down to sustain this initiative across more city pocket, recreating the history of those neighborhoods and residents.","og_url":"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/","og_site_name":"psgroup","article_publisher":"https:\/\/www.facebook.com\/PSGroupRealty\/","article_published_time":"2018-04-20T11:55:35+00:00","article_modified_time":"2024-09-30T13:52:07+00:00","og_image":[{"width":1600,"height":650,"url":"https:\/\/psgroup.in\/blog\/wp-content\/uploads\/2018\/05\/Electricity-boxes.jpg","type":"image\/jpeg"}],"author":"ADMIN","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ADMIN","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/","url":"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/","name":"Transforming Kolkata one electricity box at a time - psgroup","isPartOf":{"@id":"https:\/\/psgroup.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/#primaryimage"},"image":{"@id":"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/#primaryimage"},"thumbnailUrl":"https:\/\/psgroup.in\/blog\/wp-content\/uploads\/2018\/05\/Electricity-boxes.jpg","datePublished":"2018-04-20T11:55:35+00:00","dateModified":"2024-09-30T13:52:07+00:00","author":{"@id":"https:\/\/psgroup.in\/blog\/#\/schema\/person\/a379ec5c1a2fc86b4f2d9524e204e93a"},"description":"We are putting our cash down to sustain this initiative across more city pocket, recreating the history of those neighborhoods and residents.","breadcrumb":{"@id":"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/#primaryimage","url":"https:\/\/psgroup.in\/blog\/wp-content\/uploads\/2018\/05\/Electricity-boxes.jpg","contentUrl":"https:\/\/psgroup.in\/blog\/wp-content\/uploads\/2018\/05\/Electricity-boxes.jpg","width":1600,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/psgroup.in\/blog\/transforming-kolkata-one-electricity-box-time\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/psgroup.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Transforming Kolkata one electricity box at a time"}]},{"@type":"WebSite","@id":"https:\/\/psgroup.in\/blog\/#website","url":"https:\/\/psgroup.in\/blog\/","name":"psgroup","description":"real estate company in kolkata","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/psgroup.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/psgroup.in\/blog\/#\/schema\/person\/a379ec5c1a2fc86b4f2d9524e204e93a","name":"ADMIN","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psgroup.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/117bde87e89dd67fcf0455d838405765?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/117bde87e89dd67fcf0455d838405765?s=96&d=mm&r=g","caption":"ADMIN"}}]}},"_links":{"self":[{"href":"https:\/\/psgroup.in\/blog\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psgroup.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psgroup.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psgroup.in\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/psgroup.in\/blog\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":10,"href":"https:\/\/psgroup.in\/blog\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":3287,"href":"https:\/\/psgroup.in\/blog\/wp-json\/wp\/v2\/posts\/63\/revisions\/3287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psgroup.in\/blog\/wp-json\/wp\/v2\/media\/15"}],"wp:attachment":[{"href":"https:\/\/psgroup.in\/blog\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psgroup.in\/blog\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psgroup.in\/blog\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}