For decades, CESC Limited’s electricity box on Kolkata’s street pavements was more than a functional utilities box; it was a convenient place for advertisers to promote their services (‘PG wanted, ‘Expert body massage, etc.) Finally, a counter-initiative, promising to aesthetically reclaim the electricity box, has begun.
The ‘green’ movement will be empowered by ‘green occupants’- those with evolved behavior, promoting environmental sustainability. An occupant of the 31st floor of a Platinum Rated LEED-certified Green Building operates the artificial cooling mechanism, draws down the blinds and falls back on artificial lighting during summer, an irony because ‘green’ project occupants are probably the first who defeat the purpose.
Anyone wishing to experience a wow of an understated marketing experience would do well to visit the experience centre of Aurus, the premium residential lifestyle offering of the PS Group. I posed as an intending buyer. I said I needed a 4 BHK residential facility. This is what I discovered when I dropped in on a February Sunday at the location behind ITC Sonar....
The flyover has transformed real estate prospects on the EM Bypass. The result is that buyers now ask why they should pay considerably more for properties in pocket of the city when they could easily drive across the flyover to another pocket within minutes where properties would be available cheaper.
Most of us, and here I speak of the affluent, have so much of reading material (including magazines) lying around at home that a mere relocation could make a world of a difference! This initiative is no more and no less, simply relocation!
It was a coming together of street art, music, food, debate, book adda and neighborhood architecture photography, There was something for everyone. It emerged as a model of how you don't necessarily need to go to a mall to unwind, the unwind (holistically cultural and wholesome) can start from one's neighborhood. ..
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